Push notifications are an effective way to grab your customer’s attention and get them back to your site after they left, but there are many different ways to implement push notifications effectively.
While they’re effective in some ways, they can also be used in ways that are annoying and obnoxious, resulting in customers closing your notifications right away or even unsubscribing from your site all together. Here are some tips on how to create engaging push notifications that will get customers coming back again and again instead of making them close their notifications immediately upon receiving them.
In today’s fast-paced world, push notifications are becoming an increasingly popular way to reach your target audience. If you’re planning on using push notifications to increase the engagement on your website, there are several things you need to know first which can ensure that the people receiving your push notifications will actually want to receive them in the future and how you can use this information to build more engaging content for your target audience.
Tell them benefits of subscribing
It’s important for you as a business owner to inform customers about your push notifications, what they’re for, and why they matter. Explain that opting in will allow them to stay up-to-date on news and special offers when they are interested in your product or service.
This is especially important if you send out multiple emails. Communicate that if they don’t want to receive push notifications, they can easily opt out of it with a simple click of a button.
This makes sure that your customers know what they are signing up for and also removes any doubts regarding privacy issues. Let them know there won’t be any sales pitches or promotional messages through these channels, either.What Are Push Notifications?You’ve probably heard of push notifications from your smartphone.
Push notifications are an extremely effective way to reach potential customers on their smartphones, and get them back onto your website. If you don’t use them, there’s a very good chance you’re losing out on potential clients and revenue.
You may already have a website and an active social media presence, but that doesn’t mean you can afford to neglect push notifications. These are a powerful communication tool for any business and help you not only stay in touch with your target audience but also work toward delivering their ultimate goal: conversion. For example, if a visitor wants more information about products or services offered on your site, sending push notifications serves as an effective reminder and makes it easy for them to find more information about topics they were looking for when they first arrived at your site.
Ultimately, push notifications can be used in many ways and deliver value across every type of device—no matter how big or small your business is—and no matter what industry you’re in.The Right Way to Add the Notification BarWhen you’re building your website, try to keep it as user-friendly as possible by adding a notification bar. This will help prevent people from missing important announcements, updates, or sales that you have going on. If a user tries to access one of your pages but can’t because of a notification like We’re having a sale! or Today only! Free shipping code: SNOWBALL, they may be turned off and not want to use your website again.
So make sure you let them know how they can get back into your site once they click away from it.
Cool Things To Put in Your Message
The value of any push notification is directly correlated with its relevance and timeliness. The more relevant a message is, the more likely someone will be willing to engage with it. Ideally, you should be able to send push notifications for a variety of different scenarios based on user-level data.
For example, if a subscriber signs up for an event in January but never RSVP’d, send them a reminder; or maybe users that subscribed to your online store last year are in need of an update. It all depends on your industry and objectives (retention vs lead generation).
In terms of immediacy, it also helps for push notifications to show up as quickly as possible after an action has been taken by a user or customer (i.e., subscribing or commenting) CTA.
The first rule of push notifications is that they must have a clear call-to-action (CTA). What should viewers do when they receive a push notification? Respond by clicking on a link or installing an app? The key thing is not to overload them with messages.
Have one CTA, and make it clear. If your business uses targeted notifications, include information about what recipients can expect if they click through, such as exclusive deals or offers.
This can make users feel more comfortable engaging with your brand and entice them to act. Make sure that any promotional material for future promotions also has a CTA at the end.
Makes an Effective Test?
In order for a push notification test to be effective, it has to drive results. It could be sign-ups, email opt-ins, purchases or even form submissions. In other words, you need a specific goal that you’re trying to achieve.
You should have a baseline number in mind of how many conversions or clicks you get on your normal website visitors. That baseline is what will determine whether your test was successful or not. If you want conversions and don’t get them (or way less than your baseline), then guess what? Your push notification test wasn’t effective because it didn’t produce any conversions!
So make sure that whatever action you want users to take is actually possible via push notifications!
Use of power words in your push
You’ve probably heard of power words before, but what exactly are they? Power words—phrases that are universally powerful and can easily grab your audience’s attention.
Words like new, best and exclusive can help get your audience excited about a new product or update without having to resort to cheesy gimmicks. These words also trigger people into taking action, whether it be clicking through a link or viewing an ad.
For example, if you were trying to get website visitors interested in your new widget (which is exclusive for a limited time), using power words could really help drive people toward taking action.