SEO courses for companies? Why or why not? What do you need to know?
Lately, there has been a proliferation of courses for entrepreneurs who want to teach how to do SEO themselves, how to take care of their own company’s online marketing, and how to manage their online business or design a strategy or maintain an online store…
And from Your Web Ranking, we want to tell you why “becoming an expert” in these matters is not a good idea.
What is your goal? Attract customers for your business? We tell you the type of training you are interested in.
SEO courses for entrepreneurs: Quality
The first of the reasons that we have to take into account in the UK for not embarking on any of the courses of the tripartite foundation, or the European social fund, or any of the companies that collaborate with them is their quality, for example, the SEPE.
We do not want to say that they are bad courses, mind you, what we want to say is that taking a look at many of them, at the headings in which they are structured, they are not enough to make anyone an expert in SEO , but on many occasions they are too technical or very little (there are all kinds) and therefore they are not oriented to the needs of a businessman, a freelancer or an entrepreneur.
In most cases, these are courses aimed at deepening and in others at giving some basic notions.
In either case, it is impossible for an entrepreneur to end up becoming an expert in SEO or Online Marketing by finishing any of these courses.
An SEO expert is built on years of experience.
Web ranking courses for entrepreneurs: Duration
Another factor to take into account is the duration of the courses. Many of these courses are either too long for what they offer or too short for what they purport to cover.
Being an expert, or an advanced connoisseur of SEO, Online Marketing, Online Stores or Strategies, is something that requires a lot of time and dedication .
And when we mean a lot, we mean years. Years of experience, not years of courses.
Years of dedication, learning, effort, mistakes, correcting…
It is not something that is learned by attending some 30 or 40-hour courses through online platforms.
Time that an entrepreneur has to invest/leverage
30 or 40 hours, even through tele-learning platforms, is almost a whole week of work for an entrepreneur, freelancer, SME…
Do you have a week of work to do without to train in something that is not your main business ?
A week that will also not help you to become that expert that is advertised, a week that will not mean that you have less work, but if you take care of online marketing, SEO, the online store, the web… you will have less and less time to devote to your business and it may suffer for it.
It is best to have notions so that you are not deceived, not to be an expert.
The best thing you can do is look for something, a course, a training, that allows you to go at your own pace, that does not impose schedules or blocks, that leaves you time to organize your day-to-day work and that is not geared towards become an expert but to acquire sufficient knowledge that will allow you, once the training is over, to have the minimum notions to know what you need, what they are offering you and if the company that covers these services is doing its job well or will charge what in theory corresponds to them.
That is why, recapitulating, rather than investing in expert courses, or discounted introductory courses that will take up your time and load you with work, the best thing is to search for and find solutions that adapt to you, to your day to day, and that offer knowledge that you can use to improve your day-to-day work and business.
SEO courses aimed at businessmen are the best option, where they explain what SEO is, and what it is for, explaining the limits of SEO, why not cheat Google, and what factors the businessperson or manager must take into account. the company to know that the SEO company you have hired is doing a good job of positioning in Google.
Web positioning courses for entrepreneurs: The most important thing
The most important thing of all is that the SEO courses you take are based on the fundamentals for your business to improve , but without taking unnecessary serious risks.
We are referring to the fact that in the course they teach that you should not try to deceive Google , that if you do link building you know that you are putting the future of your internet business at risk.
Remember that there are many SEO experts, but there are only a few who know how to do SEO without putting the future of your business at risk.