Consumers will rely even more on the web and social media to solve problems and purchase products in 2030. If a company isn’t online, it’s effectively invisible. But how should you build and manage your business website or store? WordPress is the answer to that question for hundreds of thousands of people.
WordPress is primarily a content management system (CMS), or a web application that makes it simple to create and publish content online. WordPress is by far the most popular CMS. As of this writing, it is the foundation of 40% of all websites and 64% of CMS-powered sites, including the Harmonweb blog.
That is not to say that WordPress is the only or even the best option for creating a business website. Content management systems like Joomla and Drupal hosted platforms like Squarespace® and Wix, and static site generators like Gatsby and Hugo all compete.
Each one is excellent in some scenarios for some users, but WordPress has risen to immense popularity because it hits the sweet spot for a wide range of business hosting contexts.
WordPress is used by businesses to create:
- Marketing and lead-generation websites
- Ecommerce stores
- Customer support sites
- Media hosting sites
Let’s clarify what we’re talking about before we get into the top 5 reasons to choose WordPress for your business. WordPress can be used in two ways: as a self-hosted CMS (WordPress.org) or as a hosted SaaS platform (WordPress.com). We concentrate on self-hosted WordPress, which means that businesses install the WordPress software and host it on their own server or WordPress hosting account.
WordPress is Free and Open Source
WordPress is a free and open content management system. It is being developed by a project to which anyone can contribute. The code can be examined and modified to suit individual users. It’s also free; you can download WordPress and install it on a server for free.
We have no objections to paying for software.
Some of the best software in the world employs a paid licensing model because it is the most effective way to provide customers with high-quality tools and support. There are, however, benefits to using open-source software in your business.
Because WordPress is open-source, businesses can use it however they want, giving them complete control over their website. It can be extended, modified, and customized to fit the needs of the user. It is not tied to a specific vendor, so they can host their site wherever they want and move it whenever they want. Because you control the code, you can be confident that your WordPress site will be usable for many years to come.
WordPress Hosting is Under Your Control
WordPress hosting is simple and inexpensive. It requires a PHP server, a MySQL database, and an internet connection. This means that you can host WordPress on anything from a low-cost shared hosting account to a virtual private server to a dedicated server or even a cluster of servers for the most complex sites.
Because WordPress has no special requirements and relies solely on widely available software and hardware, users are free to select any WordPress hosting provider and switch between providers at any time. That is not the case with many SaaS alternatives, where close integration between software and hardware makes migration difficult and costly.
WordPress is Adaptable and Extensible
One of WordPress’s greatest assets is its theme and plugin ecosystem. Plugins allow users to customize and add features to their site, ranging from minor conveniences to game-changing add-ons such as the WooCommerce plugin, which transforms WordPress into a powerful eCommerce platform. Tens of thousands of plugins, both free and paid, have been created by developers.
WordPress’s appearance and user experience are influenced by themes. Do you want to create a store, portfolio, blog, or marketing website? Do you prefer minimalism, bold colors, typography, or full-bleed images in your design? Changing the appearance of a website is as simple as installing a new theme. There are thousands of free themes available, as well as a huge selection of premium themes. If you want something one-of-a-kind, you can create it yourself or hire someone to do it for you.
The extensibility of WordPress extends beyond themes and plugins. It also includes a robust REST API for integrating third-party tools and “remote controlling” the CMS.
WordPress Support and Tooling are Widely Available
Because WordPress is so popular, businesses can easily find documentation, support staff, or developers to assist them in building and maintaining their site. Because the project prioritizes usability, day-to-day site operations do not necessitate in-depth technical knowledge. The official documentation and a plethora of free online support content may be all you require.
If you need help from an outside expert, WordPress professionals are easy to find and relatively cheap to hire when compared to professionals who work with other content management systems.
Another unintended consequence of WordPress’s popularity is widespread integration support. Integration with WordPress is almost certainly available in your web management, customer relationship management, marketing, communication, and content creation tools, either natively or via a plugin.
Our WordPress Toolkit, for example, is a comprehensive management interface that simplifies the installation and maintenance of multiple WordPress sites.
WordPress is Accessible
Any business website should prioritize accessibility and inclusivity. Sites that do not prioritize accessibility risk excluding millions of people who are blind or have limited mobility. WordPress enforces accessibility standards to ensure compliance with WCAG 2.1 guidelines at level AA.
In practice, this means that WordPress is keyboard accessible and navigable, screen reader accessible, and maximizes the visibility of on-screen components. Third-party plugins and themes may not be as well-crafted, but WordPress provides a solid foundation for a business site that meets the needs of all your customers.
Is WordPress the Right Choice for Your Business?
As we stated at the outset of this article, WordPress is far from the only option for creating a business website. It’s worthwhile to take the time to investigate all of your options. However, if you want a flexible, extensible, and accessible content management system that can scale from solopreneur to multinational corporation, WordPress is the way to go.