{"id":6630,"date":"2025-05-20T04:50:30","date_gmt":"2025-05-20T03:50:30","guid":{"rendered":"https:\/\/harmonweb.com\/blog\/?p=6630"},"modified":"2025-05-20T04:50:30","modified_gmt":"2025-05-20T03:50:30","slug":"how-to-do-keyword-research-for-a-new-website","status":"publish","type":"post","link":"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/","title":{"rendered":"How To Do Keyword Research For A New Website"},"content":{"rendered":"\r\n<p><strong>Keyword research<\/strong> is the foundation of any successful <strong>SEO strategy<\/strong>. If you want your new website to rank on Google, attract visitors, and convert traffic into customers, choosing the right keywords is essential. Without <strong>proper keyword research<\/strong>, you might target the wrong audience, miss valuable traffic, or struggle to compete with established websites.<\/p>\r\n<p><br \/>This guide will walk you through a step-by-step process to find the best keywords for your new website, whether you are starting a blog, e-commerce store, or business site. You will learn how to identify low-competition keywords, analyze search intent, and use keyword tools to your advantage.<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0af36e633e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0af36e633e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#8_Practical_Steps_To_Conduct_Keyword_Research_For_Your_New_Website\" >8 Practical Steps To Conduct Keyword Research For Your New Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#1_Understand_Your_Niche_and_Target_Audience\" >1. Understand Your Niche and Target Audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#2_Brainstorm_Seed_Keywords\" >2. Brainstorm Seed Keywords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#3_Use_Keyword_Research_Tools\" >3. Use Keyword Research Tools:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#Best_Free_Paid_Keyword_Research_Tools\" >Best Free &amp; Paid Keyword Research Tools:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#How_To_Use_These_Tools\" >How To Use These Tools:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#4_Analyze_Search_Intent\" >4. Analyze Search Intent:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#Types_of_Search_Intent\" >Types of Search Intent:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#5_Find_Low-Competition_Keywords\" >5. Find Low-Competition Keywords:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#How_to_Find_Low-Competition_Keywords\" >How to Find Low-Competition Keywords:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#6_Analyze_Your_Competitors_Keywords\" >6. Analyze Your Competitors\u2019 Keywords:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#How_to_Spy_on_Competitor_Keywords\" >How to Spy on Competitor Keywords:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#7_Organize_Prioritize_Your_Keywords\" >7. Organize &amp; Prioritize Your Keywords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#8_Track_and_Adjust_Your_Keyword_Strategy\" >8. Track and Adjust Your Keyword Strategy:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/harmonweb.com\/blog\/how-to-do-keyword-research-for-a-new-website\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Practical_Steps_To_Conduct_Keyword_Research_For_Your_New_Website\"><\/span><br \/>8 Practical Steps To Conduct Keyword Research For Your New Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_Your_Niche_and_Target_Audience\"><\/span><br \/><strong>1. Understand Your Niche and Target Audience:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Before diving into keyword research tools, it is important to understand your niche and who your target audience is. Ask yourself:<\/p>\r\n<p>\u2022 What topics does my website cover? (e.g. fitness, tech, fashion, finance)<br \/>\u2022 Who are my potential visitors? (e.g. beginners, professionals, business owners)<br \/>\u2022 What problems am I solving? (e.g. helping people lose weight, teaching coding).<\/p>\r\n<p><br \/><strong>Note<\/strong>: Make a list of broad topics related to your niche. For example, if your website is about digital marketing, your broad topics might be: <strong>SEO, Content marketing, Social media marketing and Email marketing.<\/strong> Each of these will become a starting point for deeper keyword research. Always remember it start out from a broad to a narrow niche that will enable you to focus and stay ahead of your competitors.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Brainstorm_Seed_Keywords\"><\/span><br \/><strong>2. Brainstorm Seed Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Seed keywords<\/strong> are basic words or phrases that represent your niche. These are the foundations of your keyword research.<\/p>\r\n<p><br \/><strong>How to Find Seed Keywords:<\/strong><\/p>\r\n<p>\u2022Think about what people might search for in your industry.<br \/>\u2022 Check competitor websites and note down common topics.<br \/>\u2022 Use Google&#8217;s autocomplete feature (start typing a phrase and see what Google suggests).<\/p>\r\n<p><br \/><em>For example, if your website is about fitness, some seed keywords could be:<\/em><br \/><em>&#8220;weight loss&#8221;, &#8220;best exercises&#8221;, &#8220;healthy diet&#8221;, or &#8220;home workouts&#8221;.<\/em><\/p>\r\n<p><br \/>You have to note that your audience are human who are actually searching for specific information to solve their problems and not a bot just harvesting information. In that regards, you have to look for these seed keywords that will enable you to lay a solid foundation for future SEO and keyword research.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Keyword_Research_Tools\"><\/span><br \/><strong>3. Use Keyword Research Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Once you have seed keywords, use keyword research tools to find related keywords, search volume, and competition levels.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Best_Free_Paid_Keyword_Research_Tools\"><\/span><br \/><strong>Best Free &amp; Paid Keyword Research Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>\u2022 Google Keyword Planner (Free) \u2013 Great for finding basic keyword ideas.<br \/>\u2022 Ubersuggest (Freemium) \u2013 Provides keyword ideas, search volume, and competition level.<br \/>\u2022 Ahrefs Keyword Explorer (Paid) \u2013 One of the best tools for advanced keyword research.<br \/>\u2022 SEMrush (Paid) \u2013 Great for finding competitors&#8217; top-ranking keywords.<br \/>\u2022 AnswerThePublic (Free) \u2013 Helps find question-based keywords.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"How_To_Use_These_Tools\"><\/span><br \/><strong>How To Use These Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>\u2022 Enter your seed keyword (e.g., &#8220;social media marketing&#8221;).<br \/>\u2022 Look for long-tail keywords (e.g., &#8220;social media marketing tips for beginners&#8221;).<br \/>\u2022 Check search volume (higher is better) and keyword difficulty (lower is easier).<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Analyze_Search_Intent\"><\/span><br \/><strong>4. Analyze Search Intent:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Not all keywords are equal. You need to understand search intent, and what users are looking for when they type a query.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Types_of_Search_Intent\"><\/span><strong>Types of Search Intent:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>\u2022 <em><strong>Informational<\/strong> \u2013 People looking for knowledge (&#8220;How to create a WordPress website&#8221;).<\/em><br \/><em>\u2022 <strong>Navigational<\/strong> \u2013 People searching for a specific website (&#8220;Harmonweb hosting providers&#8221;).<\/em><br \/><em>\u2022 <strong>Transactional<\/strong> \u2013 People ready to buy (Purchasing .com.ng domain name&#8221;).<\/em><br \/><em>\u2022 <strong>Commercial<\/strong> \u2013 People researching before buying (&#8220;Best domain and hosting for WordPress&#8221;).<\/em><br \/><em>\u2022 Focus on <strong>transactional &amp; commercial keywords<\/strong> if you want conversions.<\/em><br \/><em>\u2022 Use <strong>informational keywords<\/strong> for blog posts to drive organic traffic.<\/em><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Find_Low-Competition_Keywords\"><\/span><br \/><strong>5. Find Low-Competition Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>For a new website, it is difficult to rank for highly competitive keywords. Instead, target low-competition, long-tail keywords (3-5 words long).<\/p>\r\n<p>You have to accept that some keywords are too competitive for you to get noticed, and as such you have to rely on low competitive keywords to start getting noticed. Long tail keywords are usually 3-5 words long or more and address a specific needs for an ever evolving audience, the dynamics make this kind of keywords always easy to get noticed.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"How_to_Find_Low-Competition_Keywords\"><\/span><br \/><strong>How to Find Low-Competition Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>\u2022 Use <strong>Ubersuggest or Ahrefs<\/strong> to check keyword difficulty (KD) \u2013 Aim for KD below 30.<br \/>\u2022 Look for question-based keywords (e.g., &#8220;how to do SEO for a small website&#8221;).<br \/>\u2022 Check Google\u2019s &#8220;People Also Ask&#8221; section for related searches.<\/p>\r\n<p><br \/><strong>Example<\/strong>:<\/p>\r\n<p><strong>Wrong<\/strong>: &#8220;SEO&#8221; (too broad and competitive).<\/p>\r\n<p><strong>Correct<\/strong>: &#8220;SEO tips for small businesses&#8221; (more specific and easier to rank for).<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"6_Analyze_Your_Competitors_Keywords\"><\/span><br \/><strong>6. Analyze Your Competitors\u2019 Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>If your competitors are already ranking on Google, analyzing their keywords can give you a competitive edge.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"How_to_Spy_on_Competitor_Keywords\"><\/span><strong>How to Spy on Competitor Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>\u2022 Enter their domain in <strong>Ahrefs, SEMrush, or Ubersuggest.<\/strong><br \/>\u2022 Look at their top-ranking pages and keywords.<br \/>\u2022 Find low-competition keywords they\u2019re ranking for and create better content.<\/p>\r\n<p><br \/><strong>Note<\/strong>: If a competitor ranks for &#8220;<strong>best digital marketing tools,&#8221;<\/strong> you can create a more in-depth post titled &#8220;<strong>10 Best Digital Marketing Tools (With Pros &amp; Cons)<\/strong>&#8220;.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"7_Organize_Prioritize_Your_Keywords\"><\/span><br \/><strong>7. Organize &amp; Prioritize Your Keywords:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>After collecting keywords, organize them into groups for easy content planning. You can use this example of Keyword Groups for a Fitness Website:<\/p>\r\n<p><br \/><strong>\u2022 Workout Keywords:<\/strong><\/p>\r\n<p>&#8220;<em>best home workouts for beginners&#8221;, &#8220;bodyweight exercises for strength&#8221;.<\/em><\/p>\r\n<p>Or use the format of this <strong>Diet &amp; Nutrition Keywords:<\/strong><\/p>\r\n<p><br \/>&#8220;<em>high-protein foods for muscle gain&#8221;, &#8220;best diet for weight loss fast&#8221;.<\/em><\/p>\r\n<p><br \/>Another good example is this <strong>Product Review Keywords:<\/strong><\/p>\r\n<p><br \/>&#8220;<em>best running shoes for beginners&#8221;, and &#8220;top 5 home workout equipment&#8221;.<\/em><\/p>\r\n<p><br \/><strong>Note<\/strong>: Start with low-competition keywords and progress to competitive ones as your site grows.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"8_Track_and_Adjust_Your_Keyword_Strategy\"><\/span><br \/><strong>8. Track and Adjust Your Keyword Strategy:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO is not a one-time task, it requires continuous monitoring and optimization.<\/p>\r\n<p><br \/><strong>Best Tools to Track Keywords:<\/strong><\/p>\r\n<p>\u2022 <strong>Google Search Console<\/strong> \u2013 Monitors your website\u2019s search performance.<br \/>\u2022 <strong>Google Analytics<\/strong> \u2013 Tracks organic traffic and user behavior.<br \/>\u2022 <strong>Rank Tracker<\/strong> (<strong>SEMrush, Ahrefs, Ubersuggest<\/strong>) \u2013 Checks keyword rankings.<\/p>\r\n<p><br \/><strong>Note<\/strong>: If a keyword is not ranking, update your content and build backlinks. And when your page get to ranks on page 2-3, optimize it with internal links and better on-page SEO.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><br \/>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Keyword research is the bedrock of SEO success. By mastering this crucial skill, you will be able to identify the right keywords for your niche, understand search intent to attract your target audience and uncover low-competition, high-value keywords using SEO tools. You will also be able to spy on competitors and discover profitable opportunities, giving you a competitive edge in the online landscape.<\/p>\r\n<p><br \/>Now that you have got the know-how, it is time to take action! Start researching keywords today and optimize your website for higher rankings and organic traffic. By following this guide, you will be laying the foundation for long-term growth and success. Remember to organize and track your keywords to maximize your SEO efforts. With persistence and dedication, you will be skyrocketing your way to the top of the <strong>search engine results page (SERPs)<\/strong> in no time!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Keyword research is the foundation of any successful SEO strategy. If you want your new website to rank&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-6630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-troubleshooting"],"_links":{"self":[{"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/posts\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/comments?post=6630"}],"version-history":[{"count":4,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/posts\/6630\/revisions"}],"predecessor-version":[{"id":6831,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/posts\/6630\/revisions\/6831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/media\/6830"}],"wp:attachment":[{"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/categories?post=6630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harmonweb.com\/blog\/wp-json\/wp\/v2\/tags?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}