{"id":8165,"date":"2026-10-09T06:28:17","date_gmt":"2026-10-09T05:28:17","guid":{"rendered":"https:\/\/harmonweb.com\/blog\/?p=8165"},"modified":"2026-10-09T06:28:17","modified_gmt":"2026-10-09T05:28:17","slug":"how-to-prepare-your-website-for-a-major-traffic-surge","status":"publish","type":"post","link":"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/","title":{"rendered":"How to Prepare Your Website for a Major Traffic Surge"},"content":{"rendered":"<p>Sudden rise in traffic is an excellent chance for the site. It might happen due to a viral article, a <a href=\"https:\/\/harmonweb.com\/blog\/how-to-choose-hosting-for-a-website-running-google-or-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">successful advertising campaign<\/a>, a product launch, posting something on social media, or some news about the site.<\/p>\n<p>But the trouble comes in the fact that while a website that does a good job under regular conditions might not fare as well with the presence of hundreds or thousands of users at once, due to increased processing, memory usage, PHP workers, and <a href=\"https:\/\/harmonweb.com\/blog\/how-to-optimize-your-websites-database-for-faster-performance\/\" target=\"_blank\" rel=\"noopener\">query load on the database<\/a>.<\/p>\n<p>It should thus be realized that planning for an increase in traffic does not simply involve increasing bandwidth. You should cut down the tasks performed by your server, stress test your site in real conditions, <a href=\"https:\/\/harmonweb.com\/blog\/how-to-reduce-server-response-time-ttfb-and-improve-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">keep track of your server\u2019s performance<\/a>, and create your scale up and recovery strategy beforehand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6acdae4dcf2b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acdae4dcf2b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#How_Does_a_Traffic_Spike_Overwhelm_a_Website\" >How Does a Traffic Spike Overwhelm a Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#Preparation_of_Your_Website_for_a_Major_Traffic_Surge_How\" >Preparation of Your Website for a Major Traffic Surge: How?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#1_Enable_and_Confirm_Page_Caching\" >1. Enable and Confirm Page Caching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#2_Determine_the_Traffic_You_Are_Likely_To_Receive\" >2. Determine the Traffic You Are Likely To Receive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#3_Look_at_Your_Hosting_Resources\" >3. Look at Your Hosting Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#4_Optimize_Images_and_Static_Content\" >4. Optimize Images and Static Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#5_Set_up_a_CDN_in_Front_of_Your_Website\" >5. Set up a CDN in Front of Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#6_Load_Test_Website_Before_Surge_Occurs\" >6. Load Test Website Before Surge Occurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#7_Review_your_WordPress_Plugins_and_Features\" >7. Review your WordPress Plugins and Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#8_Optimize_the_Database\" >8. Optimize the Database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#9_Monitor_Before_The_Traffic_Comes_In\" >9. Monitor Before The Traffic Comes In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#10_Verify_your_Backing_Up_and_Recovering_Strategy\" >10. Verify your Backing Up and Recovering Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#11_Create_a_Scaling_Strategy\" >11. Create a Scaling Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#What_if_the_Traffic_Spike_Is_Underway\" >What if the Traffic Spike Is Underway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#How_Much_Web_Hosting_Do_You_Need\" >How Much Web Hosting Do You Need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#Common_Mistakes_to_Avoid\" >Common Mistakes to Avoid<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#1_Waiting_for_the_Traffic_to_Come\" >1. Waiting for the Traffic to Come<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#2_Thinking_About_Bandwidth_Only\" >2. Thinking About Bandwidth Only<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#3_Assuming_that_CDN_Will_Solve_Everything\" >3. Assuming that CDN Will Solve Everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#4_Only_Testing_Your_Homepage\" >4. Only Testing Your Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#5_Major_Changes_Without_Backup\" >5. Major Changes Without Backup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#6_Ignoring_Mobile_Speed_Optimization\" >6. Ignoring Mobile Speed Optimization<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#Traffic_Surge_Prep_List\" >Traffic Surge Prep List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/#Prepare_Your_Website_for_Its_Next_Traffic_Spike\" >Prepare Your Website for Its Next Traffic Spike<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_a_Traffic_Spike_Overwhelm_a_Website\"><\/span>How Does a Traffic Spike Overwhelm a Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sudden rise in the number of traffic will lead to the creation of more concurrent requests which need to be handled by the website and server.<\/p>\n<p>In case of a WordPress website, an <a href=\"https:\/\/harmonweb.com\/blog\/what-is-web-caching-and-how-does-it-work-a-harmonweb-guide\/\" target=\"_blank\" rel=\"noopener\">uncached request<\/a> can result in the execution of PHP code, database querying, plugins, themes, and other application level processing. As soon as multiple requests come at once, these processes are going to compete for resources such as CPU, memory, database connections, and PHP workers.<\/p>\n<p>This process will be greatly assisted through <a href=\"https:\/\/harmonweb.com\/blog\/best-free-and-paid-caching-plugins-for-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">caching of this previously created content<\/a> rather than having to create a new page every time there is a visitor. WordPress in particular recommends such measures as caching.<\/p>\n<p>This implies that survival of a site during a traffic rush is based not only on how many visitors there are, but also on how many requests come at one time and how complex these requests are.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preparation_of_Your_Website_for_a_Major_Traffic_Surge_How\"><\/span>Preparation of Your Website for a Major Traffic Surge: How?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Enable_and_Confirm_Page_Caching\"><\/span>1. Enable and Confirm Page Caching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page caching should be considered one of the very first steps to be carried out prior to a traffic spike. The page cache is designed to store the rendered page and serve it to next users without forcing WordPress to run the whole app stack again.<\/p>\n<p>This may greatly decrease PHP and database processing. But just having a caching plugin is not all there is to it. Check to make sure the cache is being created and delivered properly.<\/p>\n<p>WordPress explains page caching, object caching, opcode caching, browser caching, and server caching as separate types of caching with their respective objectives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Determine_the_Traffic_You_Are_Likely_To_Receive\"><\/span>2. Determine the Traffic You Are Likely To Receive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, establish the <a href=\"https:\/\/harmonweb.com\/blog\/how-much-traffic-can-shared-hosting-handle-a-practical-guide-for-website-owners\/\" target=\"_blank\" rel=\"noopener\">amount of traffic that you will receive<\/a> and where you think it is coming from.<\/p>\n<p>Consider the following information:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Maximum hour traffic<\/li>\n<li>Sources of traffic<\/li>\n<li>Expected concurrent users<\/li>\n<li>Popular landing pages<\/li>\n<li>Regular daily users<\/li>\n<li>Duration of the traffic surge<\/li>\n<li>If your users will be browsing other pages<\/li>\n<\/ul>\n<p>Whereas a campaign that will produce 100,000 visits in several days will create a different challenge from 100,000 visits that come over the course of just a few hours, do not plan on a monthly level of traffic alone. Concurrency and peak request are more helpful in such situations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Look_at_Your_Hosting_Resources\"><\/span>3. Look at Your Hosting Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prior to receiving any traffic, assess what resources your hosting account\/server has available.<\/p>\n<p>Key factors are:<\/p>\n<ul style=\"list-style-type: square\">\n<li>PHP workers<\/li>\n<li>Memory usage<\/li>\n<li>Database connections<\/li>\n<li>Entry processes<\/li>\n<li>CPU usage<\/li>\n<li>Bandwidth<\/li>\n<li>I\/O usage<\/li>\n<li>Disk space<\/li>\n<li>Network throughput<\/li>\n<\/ul>\n<p>If you are already utilizing most of the available resources on your website under regular traffic conditions, any surge in the number of visitors will easily take your website beyond its limits.<\/p>\n<p>It is now the time when you should talk to your hosting company and find out whether your existing package can be upgraded.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_Images_and_Static_Content\"><\/span>4. Optimize Images and Static Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Large images use bandwidth and can cause page load delays, especially if multiple people are accessing the same web pages at once.<\/p>\n<p>Prior to a traffic surge:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Use appropriate image sizes<\/li>\n<li>Optimize large images<\/li>\n<li><a href=\"https:\/\/harmonweb.com\/blog\/how-to-use-webp-images-in-wordpress\/\" target=\"_blank\" rel=\"noopener\">Use WebP\/AVIF if supported<\/a><\/li>\n<li>Eliminate unnecessary JavaScript\/CSS<\/li>\n<li>Strip unnecessary media<\/li>\n<li>Browser caching of suitable static content<\/li>\n<\/ul>\n<p>The data transfer requirement is therefore reduced since not all data needs to be passed to the visitor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Set_up_a_CDN_in_Front_of_Your_Website\"><\/span>5. Set up a CDN in Front of Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content Delivery Network helps you lower the number of requests to your origin server. Resources like images, CSS, JavaScript files and all other cacheable resources can be <a href=\"https:\/\/harmonweb.com\/blog\/how-to-optimize-your-web-hosting-for-faster-loading-times-an-harmonweb-guide\/\" target=\"_blank\" rel=\"noopener\">served from edge servers<\/a> which are nearer to your customers.<\/p>\n<p>There are some types of CDN configuration where even HTML pages are also eligible for being cached. This is important during an outbreak since any request served through caching is essentially a request which does not have to use the resources of the origin server.<\/p>\n<p>For instance, CloudFlare says about their CDN service that it caches contents at data centers in various geographic locations, and also gives guidelines for controlling caching.<\/p>\n<p>It would be wrong to take it for granted that using CDN will automatically cache all the content. You have to review the cache rules, cache state, expiry time, and exclusions before the traffic spike happens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Load_Test_Website_Before_Surge_Occurs\"><\/span>6. Load Test Website Before Surge Occurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another helpful thing you can do is run a load test on the website prior to actual users visiting the website.<\/p>\n<p>Load test employs traffic control for assessing the site\u2019s performance as the number of users increases.<\/p>\n<p>Measure:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Response time<\/li>\n<li>CPU usage<\/li>\n<li>Requests per second<\/li>\n<li>TTFB<\/li>\n<li>Error rate<\/li>\n<li>Memory usage<\/li>\n<li>Database load<\/li>\n<li>Worker PHP usage<\/li>\n<li>Cache hit rate<\/li>\n<\/ul>\n<p>The task at hand is not merely to find out how many visitors your site can sustain. The purpose is rather to find the limit after which there is a performance deterioration and to know which resource turns into a bottleneck first.<\/p>\n<p>Tests should be conducted in the staging environment whenever possible; otherwise, the tests should not be aggressive on the production site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Review_your_WordPress_Plugins_and_Features\"><\/span>7. Review your WordPress Plugins and Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the elements of a WordPress website do not consume the same quantity of resources.<\/p>\n<p>Some plugins query the database, some initiate scheduled operations, others request data from APIs, or process PHP code while loading pages. Prior to an important traffic-related incident, detect unnecessary or <a href=\"https:\/\/harmonweb.com\/blog\/how-to-speed-up-a-slow-wordpress-website\/\" target=\"_blank\" rel=\"noopener\">resource-intensive plugins or features<\/a>.<\/p>\n<p>Profilers can also help you find out which part of WordPress consumes most of the processing time. For instance, the <span style=\"font-size: 8pt\"><strong><span style=\"font-size: 10pt\">wp profile<\/span><\/strong><\/span> command in WP-CLI can provide you with the time and cache ratio of different parts of a WordPress request.<\/p>\n<p>This means that less data needs to be transferred to visitors and hence will cut down on unnecessary work for the server and network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Optimize_the_Database\"><\/span>8. Optimize the Database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traffic spike can reveal some database problems which are not evident during normal traffic.<\/p>\n<p>Look for:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Too many auto loaded options<\/li>\n<li>Poorly optimized queries<\/li>\n<li>Slow database queries<\/li>\n<li>Extra plugin tables<\/li>\n<li>Too many post revisions<\/li>\n<li>Too much transient data<\/li>\n<li>Not enough database resources<\/li>\n<\/ul>\n<p>Object caching will help reduce database lookups as a result of storing frequently used data objects in a cache. Object caching is recognized separately by WordPress from page caching.<\/p>\n<p>Never conduct a risky database clean up prior to an event if there is no tested backup strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Monitor_Before_The_Traffic_Comes_In\"><\/span>9. Monitor Before The Traffic Comes In<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The monitoring should happen beforehand and not after when the website starts to fail.<\/p>\n<p>Monitor:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Uptime<\/li>\n<li>Traffic volume<\/li>\n<li>Memory (RAM)<\/li>\n<li>CPU<\/li>\n<li>HTTP 4xx\/5xx errors<\/li>\n<li>Response time<\/li>\n<li>PHP workers<\/li>\n<li>Database performance<\/li>\n<li>Cache performance<\/li>\n<\/ul>\n<p>Make baseline measurements under normal traffic conditions so that you can identify any abnormal behavior easily.<\/p>\n<p>For instance, if you have a regular CPU usage of 40%, which suddenly spikes up to 95%, you have grounds for claiming a resource problem, and not just a guess that the website runs slowly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Verify_your_Backing_Up_and_Recovering_Strategy\"><\/span>10. Verify your Backing Up and Recovering Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you do anything else, <a href=\"https:\/\/harmonweb.com\/blog\/how-to-backup-a-website\/\" target=\"_blank\" rel=\"noopener\">make a new backup<\/a>. At the very least, you need to be able to restore:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Database<\/li>\n<li>Configuration<\/li>\n<li>Themes and Plugins Settings<\/li>\n<li>WordPress Files<\/li>\n<li>Media Uploads<\/li>\n<\/ul>\n<p>The backup is only worthwhile if you have the <a href=\"https:\/\/harmonweb.com\/blog\/how-to-create-and-restore-backup-for-your-website-through-wp-toolkit-in-cpanel\/\" target=\"_blank\" rel=\"noopener\">ability to restore it<\/a>. This way, if the traffic incident is important for your business, then ensure that you can restore it before the spike.<\/p>\n<p>Secondly, decide on the action you would take in case your website crashes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Create_a_Scaling_Strategy\"><\/span>11. Create a Scaling Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you foresee more traffic than what you usually have, then you need to come up with a plan for how you will scale before the surge in traffic.<\/p>\n<p>For your site, depending on the nature, you can scale in one or many of the following ways:<\/p>\n<ul style=\"list-style-type: square\">\n<li>PHP workers scalability<\/li>\n<li>Scalability to a VPS server<\/li>\n<li>CPU and RAM scalability<\/li>\n<li>Multiple app server scalability<\/li>\n<li>Cloud-based scalability<\/li>\n<li>Load balancing<\/li>\n<li>CDN scalability<\/li>\n<li>Database scalability<\/li>\n<\/ul>\n<p>The simplest case of WordPress blog may suffice a <a href=\"https:\/\/harmonweb.com\/blog\/types-of-web-hosting\/\" target=\"_blank\" rel=\"noopener\">bigger hosting package<\/a> as well as improved caching. The complicated site with plenty of dynamic traffic may require a more distributed architecture.<\/p>\n<p>According to the documentation on the official WordPress website, the efficient system can employ extra servers and load balancer for traffic distribution across web servers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_if_the_Traffic_Spike_Is_Underway\"><\/span>What if the Traffic Spike Is Underway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There can sometimes be a lack of time to do detailed planning. If the traffic is already growing fast, work to reduce the load on the origin server.<\/p>\n<p><strong>1. Caching<\/strong>: Ensure that essential public pages are being cached properly.<\/p>\n<p><strong>2.<\/strong> <strong>Enable or Enhance CDN Delivery<\/strong>:\u00a0Take static and cacheable assets off the origin server.<\/p>\n<p><strong>3. Reducing Unnecessary Processing<\/strong>:\u00a0Disable processing of unessential functionalities which consume server\/database resources.<\/p>\n<p><strong>4. Server Monitoring<\/strong>: Find out whether CPU utilization, Memory usage, PHP workers, databases, or some other resource is approaching its maximum.<\/p>\n<p><strong>5. Scale the Hosting, if Required<\/strong>:\u00a0If the server is really running low on resources, scaling might be faster and easier than trying to do extensive coding during the traffic event.<\/p>\n<p>Don\u2019t make several big changes at once. Should something go wrong, you won\u2019t be able to pinpoint the source.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Web_Hosting_Do_You_Need\"><\/span>How Much Web Hosting Do You Need?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is not any such formula that says \u201c100,000 hits require 8 GB of RAM.\u201d<\/p>\n<p>The website having <a href=\"https:\/\/harmonweb.com\/blog\/how-much-traffic-can-shared-hosting-handle-a-practical-guide-for-website-owners\/\" target=\"_blank\" rel=\"noopener\">100,000 page views that are cached<\/a> can put much less burden on the server as compared to those having 100,000 dynamic page views.<\/p>\n<p>One good way of looking at traffic capacity is:<\/p>\n<p><em><span style=\"font-size: 10pt\"><strong>Traffic load -&gt; Concurrent requests -&gt; Cache performance -&gt; PHP performance -&gt; Database load -&gt; CPU and RAM load.<\/strong><\/span><\/em><\/p>\n<p>The idea is to find out where this bottleneck occurs.<\/p>\n<p>The hosting for a WordPress site that gets a lot of traffic should be measured by the resource usage and peak load rather than the estimation provided by the hosting company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span>Common Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"1_Waiting_for_the_Traffic_to_Come\"><\/span>1. Waiting for the Traffic to Come<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once the errors start occurring, it might already be too late to do anything.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Thinking_About_Bandwidth_Only\"><\/span>2. Thinking About Bandwidth Only<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Even if the site has <a href=\"https:\/\/harmonweb.com\/blog\/bandwidth-vs-disk-space-what-matters-more-in-web-hosting\/\" target=\"_blank\" rel=\"noopener\">enough bandwidth<\/a>, it might still go down due to lack of CPU, memory, PHP workers, or connections in the database.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Assuming_that_CDN_Will_Solve_Everything\"><\/span>3. Assuming that CDN Will Solve Everything<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>CDN will cut down on origin traffic but uncached and dynamic requests can still go to your server.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Only_Testing_Your_Homepage\"><\/span>4. Only Testing Your Homepage<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Test your landing pages, your article pages, search feature, forms and other resource-consuming features.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Major_Changes_Without_Backup\"><\/span>5. Major Changes <a href=\"https:\/\/harmonweb.com\/blog\/how-to-backup-a-website\/\" target=\"_blank\" rel=\"noopener\">Without Backup<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Improvements won&#8217;t be effective when your new configuration has not been tested and ends up messing up the site.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Ignoring_Mobile_Speed_Optimization\"><\/span>6. Ignoring Mobile Speed Optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your sudden increase in traffic may include mobile users. Test your site on mobile devices and connections along with testing for desktop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Traffic_Surge_Prep_List\"><\/span>Traffic Surge Prep List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prior to the anticipated surge in traffic, make sure that:<\/p>\n<ul style=\"list-style-type: square\">\n<li>Peak traffic and concurrent user estimates were made<\/li>\n<li>CDN delivery was configured<\/li>\n<li>Backup and recovery mechanisms were set up<\/li>\n<li>Caching was enabled and validated<\/li>\n<li>Image and other static content optimization took place<\/li>\n<li>Limits on your <a href=\"https:\/\/harmonweb.com\/blog\/common-web-hosting-problems-and-how-to-fix-them\/\" target=\"_blank\" rel=\"noopener\">hosting resources<\/a> were checked<\/li>\n<li>Important web pages were tested for performance<\/li>\n<li>Plugins which consume lots of your resources were examined<\/li>\n<li>A scaling strategy was prepared<\/li>\n<li>Database performance was evaluated<\/li>\n<li>Performance was monitored<\/li>\n<li>People responsible for website emergencies were identified<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Making a website ready for high visitor traffic is mostly about lowering unnecessary overhead and ensuring that the server can cope with the maximum load.<\/p>\n<p>Caching, CDN Delivery, database tuning, optimized WordPress configuration, Load testing, Monitoring and Scalable Hosting are some ways that a sudden spike in traffic will not create any issue with <a href=\"https:\/\/harmonweb.com\/blog\/measures-harmonweb-has-put-in-place-to-prevent-downtime\/\" target=\"_blank\" rel=\"noopener\">performance or availability<\/a>.<\/p>\n<p>By recognizing your bottlenecks sooner, you will have a greater number of ways to solve them. Instead of letting a viral post or marketing effort reveal <a href=\"https:\/\/harmonweb.com\/blog\/common-web-hosting-problems-and-how-to-fix-them\/\" target=\"_blank\" rel=\"noopener\">problems with your website<\/a>, ensure that you are ready to handle the influx of traffic before it happens.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Prepare_Your_Website_for_Its_Next_Traffic_Spike\"><\/span>Prepare Your Website for Its Next Traffic Spike<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your marketing campaign is supposed to attract new visitors, not limit your website by its hosting capacity.<\/p>\n<p>HarmonWeb provides <a href=\"https:\/\/harmonweb.com\/blog\/types-of-web-hosting\/\" target=\"_blank\" rel=\"noopener\">various hosting services<\/a> to cater to varying website workloads, with choices that would allow you to accommodate expanding websites requiring additional resources and scalability.<\/p>\n<p><span style=\"font-size: 10pt\"><em><strong>Choose a\u00a0<\/strong><\/em><\/span><span style=\"font-size: 10pt\"><em><strong><a href=\"https:\/\/harmonweb.com\/web-hosting-in-nigeria\" target=\"_blank\" rel=\"noopener\">host that will be able to cater to your current needs<\/a> while being ready to face any traffic increase in the future.<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sudden rise in traffic is an excellent chance for the site. It might happen due to a viral&hellip;<\/p>\n","protected":false},"author":25,"featured_media":8166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[251],"tags":[],"class_list":["post-8165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Prepare Your Website for a Major Traffic Surge | HarmonWeb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harmonweb.com\/blog\/how-to-prepare-your-website-for-a-major-traffic-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare Your Website for a Major Traffic Surge | HarmonWeb\" \/>\n<meta property=\"og:description\" content=\"Sudden rise in traffic is an excellent chance for the site. 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