Hair businesses in today’s digital age thrive better with online platforms to reach more customers, build credibility, and also increase sales. One of the many ways to achieve all of these is by having a functional website to represent your business out there.
Whether you sell hair extensions, wigs, hair care products, or own a hair salon, a well-customized website can help showcase your products and services and also help potential clients find you faster.
In this guide, we will walk you through the steps to create a professional website for your hair business.
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Quick Guide to Creating a Hair Business Website
If you have little to no experience with creating business websites, you can check out this article on how to create a website for your business. The article should help you with the basics of designing any kind of website for your business.
For now, here is how to build a professional website for your hair business:
1. Define your business goals
Before going ahead to build a website for your hair business, clearly defining your business goals should be a priority. You should determine:
- What products or services you will offer (hair extensions, wigs, salon bookings, etc.).
- Whether your website will feature an online store to make transactions seamless.
- Who your target audience is (women looking for high-quality wigs, salon clients, models, etc.).
By having a clear purpose of what you want to achieve with the platform, you will be able to effectively design and include the necessary features on the website.
2. Choose a Domain Name and Hosting
The next step after defining your business goals is to come up with a domain name and pick a web hosting service.
At HarmonWeb, we offer domain name registration and web hosting services to clients across several industries. Our services comes with numerous perks including:
- Affordable plans
- Flexible and user-friendly control panel
- Secured weekly backup
- 99% uptime guarantee
- 24/7 tech support, etc.
Whether you own a hair salon, provide hairdressing services or sell hair products, HarmonWeb is the right place to host your website.
To register a new domain on HarmonWeb:
- Head on to HarmonWeb
- Enter your preferred domain to see if it is available
- Add it to your Cart
- Proceed to checkout and make payment
After successfully registering your domain, you can proceed to purchase web hosting for the website.
3. Install a Website Builder or CMS
After registering your domain name and purchasing hosting on HarmonWeb, your domain will be automatically connected to your hosting so you don’t have to worry about that any longer.
The next step however, is to install a website builder or Content Management System like WordPress, Shopify, WooCommerce, Wix, etc. to manage the content your hair business website will serve.
If you want a quick, easy setup with drag-and-drop features, Wix or Shopify are great options. For a more professional and customizable site, WordPress with WooCommerce can be a better alternative.
To install a website builder, you will need to log in to your control panel. You will find your control panel details in your email. Proceed to login and install the CMS that suits you best.
4. Design your Website
A well-designed website attracts clients better than ones with bad designs and layouts. For this reason, you might want to spend more time designing your website to make it visually appealing and easy to navigate for visitors.
Here are pages you should include:
1. Home Page
- A clear, high-quality banner image showcasing your products or services.
- A strong headline (e.g., “Premium Hair Extensions for Every Style”).
- A call-to-action (CTA) (e.g., “Shop Now” or “Book an Appointment”).
2. About Us Page
Tell visitors about your brand story, mission, and what makes your hair business unique.
3. Products or Services Page
If you sell hair products, create categories like:
- Wigs (curly, straight, colored, etc.).
- Hair extensions (clip-ins, tape-ins, bundles).
- Hair Care products (shampoos, oils, etc.).
If you offer salon services, list them clearly with pricing.
4. Contact Page
Include your:
- Phone number and email.
- Social media links.
- Business address (if you have a physical store).
5. Blog Section (Optional but Recommended)
A blog can help attract more visitors by optimizing it through SEO (Search Engine Optimization). You can write about topics like:
- How to Care for Your Human Hair Wigs
- Best Hairstyles for 205
- Difference Between Synthetic and Human Hair Extensions
5. Add an E-Commerce Store
If you plan to sell hair products on your website, then you should go ahead to add an e-commerce store to your website. Note that whatever store you add must have:
- A secure checkout system (Paystack, Flutterwave, Stripe).
- Product descriptions and high-quality images.
- Customer reviews and testimonials.
Platforms like Shopify or WooCommerce make setting up an online store easy.
6. Promote Your Website
After launching your website and adding an e-commerce store to simplify payments and purchases, you might want to promote it so it reaches more people within your target audience.
Once your website is live, you can promote it through:
- Social Media: Share links on Instagram, Facebook, and TikTok.
- Email Marketing: Send updates and offers to subscribers.
- Google Ads & Facebook Ads: Run paid ads to attract potential buyers.
- Influencer Marketing: Partner with hair influencers to promote your brand.
 7. Maintain and Update Your Website Regularly
A website is not a one-time project. You should regularly update it by:
- Adding new products or services.
- Updating prices and promotions.
- Posting blog content.
- Checking for broken links and fixing errors.
Before You Go
Creating a website for your hair business is a great initiative and investment that will help grow your brand and reach more customers regardless of your location.
By following the steps outlined in this article, you can create a professional and profitable website for your hair business, even with very little or no prior coding knowledge. If you’re ready to take your hair business online, start today and watch your brand thrive!
