As a beginner to blogging, you are probably lost and don’t know how or where to begin when you are choosing a domain name for your blog.
One thing you have to understand as you consider creating your domain name is that the domain name you choose is the name that will represent your brand to your audience. It is the name that your audience and visitors will use to remember you.
You have to understand that with the wrong domain name, you can hurt your brand as well as the search engine rankings.
Let’s get started and show you how you can get started choosing a domain name that will make your blog and business stand out.
5 Things To Consider When Choosing A Domain Name
- Go for a .com domain extension
When you are creating a domain name, you are sure to come across a lot of domain extensions like .com, .org, .biz, .net, .co, etc. One of the most popular is .com, which is the one that I recommend that you choose.
You are trying to give a professional look to your business and make it look reliable. While, of course, it may be tempting for you to go for some of the other options when selecting the domain extension for your domain, a lot of them appear unprofessional and not really very memorable.
However, there are times when the .com domain extension is not available for the domain name that you choose. When you are purchasing the domain for your website, if the .com domain extension for your domain name is available, you should go for it.
- Let the domain name be short and simple
Nobody will remember a website’s domain name if it is too long or very complicated. You want your domain name to be memorable, not some complex writing that people will have difficulty remembering, so it is best that you keep it short and simple.
I recommend that you use a domain name that is easy to spell and try to keep the domain name under 15 characters to make it more memorable. If you use one that is longer than that, you make the domain name more difficult for your user to choose.
- Choose a unique and brandable name
When you are choosing a domain name for your brand, you shouldn’t just keep it short and simple; you should also ensure that it is unique to your brand and able to stand out in the minds of your audience.
Let the domain name that you choose reflect your business and tell your audience what your website is all about, whether it is for business or personal use. You should dig into your niche and find a brandable name that is unique and easily remembered by your audience to stand out.
- Keep out hyphens, numbers, or any unnecessary characters from your domain name
Another thing that you should note when you are creating a domain name for your business is that you should try to avoid adding things like hyphens, numbers, or double letters. These just make your domain name look messy and prone to typos.
Adding hyphens to your website gives it a sort of spammy look, making it look unreliable to your audience.
Adding all of these characters to your domain name increases the chances of typos, especially when users are trying to type your website on the internet. This is also a disadvantage when trying to convey your website to another person; you have to add the hyphens, numbers, and all the other characters to the domain name.
- Research and add keywords to your domain name
When you choose your domain name, take the time to do some research. You can do some keyword research to help you guide you and give your domain name and brand an SEO boost. The keyword that you pick for your domain name should be related to your niche.
Another reason that you should research your domain name before picking it is to ensure that the name you choose is unique and original to you. You don’t want to deal with the legal troubles as well as the trouble of finding another SEO-friendly domain name.