If you feel proud of your website because it has an excellent web design, incredible speed, quality content for users, an appropriate distribution of elements and everything you need to ensure your potential customers a very pleasant User Experience, which follows is to preserve (even improve) the quality of your website. But what if your perfect website is nowhere to be found?
That is the nightmare of every company that has been working on its Digital Marketing strategy for months. That the site does not have the stipulated traffic or there are problems that affect it from within is not much better either.
To prevent this from happening, or to find a solution as soon as possible if it does happen, it is important that you keep track of the traffic and number of visits to your website. Google Analytics is a perfect tool to do this, but if you want something fully focused on monitoring that your website is actually being found by Google search engines, then you should use Google Search Console.
What is Google Search Console?
Also known as the Google Search Console Tool, it is a free Google service that helps website administrators monitor, maintain, and troubleshoot their website’s appearance in Google Search results.
With the tools of Google Search Console, you can visualize your website and know what aspects of it you need to improve to obtain a better position in the search results.
What information can I get from Google Search Console?
There are many things you can do with this tool and with the data Search Console can improve the search engine appearance of your website. They are between them:
- Monitor and analyze the performance of your website on computers and mobile devices.
- Confirm that Google can crawl and find your site.
- Submit new pages for the Google Network to index.
- Find which websites have direct links to yours.
- Detect security flaws.
- See which pages on your site are ranking best and the keywords they use.
- Receive alerts from Google when it detects problems such as SPAM.
- Analyze your website traffic in a different way than Google Analytics. With Google Search Console you can see how often your website appears in Google Search, what users who find your site are looking for, etc.
- Solve problems with indexing, mobile usability, and AMP, among others.
- Improve the structure of your website.
- Remove all URLs that you don’t want to appear in search results.
- Know which pages have blocked links.
- Measure the conversion rate of Leads.
Why should I use it for my website?
If the extensive list of all the additional data that you can obtain using Google Search Console has not convinced you that you should start using this tool (completely free and that does not need more than your Gmail email account and a password to work) let us make it even clearer why you should use it if your case is among the following:
If you’re a web developer, Google Search Console helps you monitor and fix issues with a website’s code or markup, such as structured data errors.
Website administrators are also not far behind. As the person in charge of the website, it is your task that everything works well within it. Google Search Console supports you so that you can easily monitor and fix server errors, these can be loading problems, computer attacks, or malicious software leaks. You can also use the tools of this service for maintenance or adjustments to the website to improve its performance in searches.
SEO specialists or marketing professionals are very important elements of companies and if they use Google Search Console their tasks will be much easier to execute and they will have better results. For example, they will be able to keep track of website traffic, optimize their rankings, and make decisions about the site’s organic position in search results.
In addition, if the results of Google Search Console are combined with those of other tools such as Analytics, Trends, and Google Ads, sophisticated marketing analysis can be carried out.
Finally, even if you are the owner of the company and do not directly use Google Search Console, it is important that you familiarize yourself with its basic concepts of website search engine optimization and know the functions available, to ensure that those in charge of each area are doing it. good.
How to use Google Search Console
We have reached the most interesting part of this journey: Learning to use Google Search Console.
Actually, it is a fairly simple service to use, you just need an account in any of the Google services and follow these steps:
- Enter the URL of the page you want to review in the “URL Inspection” box.
- If the page is indexed in Google, you can start your review, by checking different tabs like Performance to see how your website is appearing and with what keywords or queries are, what is its position, CTR, clicks, and impressions.
- In case the page does not appear indexed, you can click on “Request Index” to index it.
- To get a better view of your data, you can integrate Google Search Console with Google Analytics.
- Click Analytics Acquisition.
- Look for the “Search Console” option and the same Search Console Queries information will appear but organized without the need to click on anything else.
If your website is very beautiful, has useful content, and loads quickly, don’t let it fall out of position in the search results! Stay on top of what’s happening with your page, fix bugs, and keep improving. Google Search Console is here to help you!